RASA

Identity, Art Direction, Print, Schoolwork | 2011

The RASA product catalogue was designed to convey the same aesthetic as the products themselves: visually stark, simple, and clean fields of space. The collection of handmade bags is comprised of Tyvek, which known for its durability and versatility. The term “RASA” is taken from the term “Tabula Rasa”, or “clean slate”. The bags themselves act as blank slates for individuals to print, paint, and stencil on.